Make accurate predictions for SEO

Since the objective of SEO is to drive quality traffic from search engines to a website, estimating how much traffic you can have in the future is extremely useful, particularly for websites whose traffic is directly related to revenue, such as in the case of online publishers and e-commerce sites.

At Oncrawl, we know that you need to make accurate predictions in the fields of search and SEO to better understand which projects to prioritize and when. But not all prediction algorithms work the same way. The project available in Oncrawl Labs uses Facebook Prophet because we tested several and found that, for keyword and traffic data, it worked well.

Oncrawl also walks you through the steps of setting up historical events — from repeating patterns like seasonality, to one-time events including search engine algorithm updates and major on-site projects — adjusting their influence and their likelihood of recurring. If you’re new to machine learning, or to prediction, Oncrawl Labs will get you off to the right start when it comes to taking into account exceptional events and seasonality.